The Smallest Sign. The Biggest Message.
What Hollywoodbets got right about culture, from the moment you drive in.
Most people wouldn’t think twice about the wording on a company’s entrance sign.
Recently, I drove past the Hollywoodbets office and noticed something that felt subtle, but powerful.
Instead of using words like Employees, Visitors, or Residents, the kind of language you see at most corporate entrances, Hollywoodbets went with one word:
”TEAM”
That’s it.
Simple. But strategic.
Before anyone even parks their car or taps their access card, they’re already being reminded: you’re not just here to do a job. You’re here as part of something. You belong to a team.
This is what intentional culture design looks like.
It’s not loud.
It’s not expensive.
It’s just aligned.
That one word reflects a clear and deliberate choice about what kind of culture Hollywoodbets is trying to cultivate. A culture of unity. Collaboration. Belonging.
It may seem like a small gesture but repeated over time, cues like this become part of your company’s internal brand. They shape how people show up, how they see themselves, and how connected they feel to the bigger picture.
And that connection? It matters.
Research shows that a stronger sense of belonging leads to higher engagement, lower turnover, and better performance.
All from a small decision made with big intention.
Culture isn’t always built in boardrooms.
It’s built in the walk from the parking lot.
In the tone of an email.
In the words on a sign.
That’s why we believe culture is something you design, not just something that happens.
Hollywoodbets didn’t just put up a sign. They put up a signal.
One that says: this is who we are.
And for every person who drives through that gate, that message sticks.
One final thought:
Culture design doesn’t have to be costly. It just has to be thoughtful.
That sign probably cost less than most companies spend on a Friday snack table. But its impact? Far more lasting.
Kudos to the team at Hollywoodbets. You didn’t just make a sign.
You made a statement.
