EMPLOYER BRANDING & STORYTELLING
Your best stories are already inside the building.
Culthos finds them, films them properly, and puts them where the right people will see them.
WORK MADE FOR
GIBELA RAIL
NETFLIX
SHOWMAX
ABSA
ENDANGERED
WILDLIFE TRUST
VODACOM
Your Employer Brand Partner
Your marketing team tells the product story. We tell the one about working there.
We build content libraries that help candidates choose you, remind your people why they stay, bringing your culture to life across every audience and channel.
Employee spotlights · Culture films · Day-in-the-life stories · Recruitment campaign films · Leadership stories · Careers content · Employee photography
Wherever your culture shows up
For CandidatesHelp the right people picture themselves at your company.
EVP Activation · Career Site Content · Meet the Team · Day-in-the-Life · Recruitment Campaigns
01
For Your PeopleKeep the promise visible long after the offer letter.
EVP Launch · Rewards & Recognition · Inclusion & Belonging · Benefits Awareness · Leadership Stories
02
For the DifferenceShow the difference you're making to the people watching, funding and reporting on it.
Impact Films · Community Stories · CSI & ESG Content · Purpose Stories
03
Built for this market
In South Africa, getting applications isn't always the hard part.
The win is when the people who apply already understand what they're joining. The pace, the culture, the kind of person who does well here. They arrive ready. They stay longer. Everyone's happier for it.
And when you're fighting for scarce skills in engineering, mining, tech or specialist healthcare, we build the case that gets you chosen.
When culture is translated well, employees become the brand's most credible voice.
Showmax had strong culture moments worth celebrating, but most of them lived internally, unseen by the talent market.
Culthos built a storytelling engine across employee spotlights, leadership narratives, internal events, and employee-led video content. Every piece was designed to make the real culture visible.
The result: the employee-led content outperformed Showmax's traditional marketing on LinkedIn, in reach, in engagement, and in the quality of conversation it sparked. Employees didn't just like the content. They shared it, commented on it, and became part of telling the story.
The insight: When you translate culture into stories people actually connect with, your employees become your most credible marketing channel. You can't buy that kind of reach. You can only earn it by being clear about who you are.
The Culthos Report
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![Matt Putman, Ikhokha, Culthos Employer Brand, Nedbank Exit, Workplace Culture]()
How culture helped iKhokha land a R1.6 Billion exit
Yes, iKhokha had a great product. Yes, they had the market traction. But there’s another layer that often gets overlooked in stories like this: They built a strong internal culture, and they made it visible.
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Most company culture lives in the whatsapp groups
Most companies don't have a culture problem, they have a visibility one. The real culture lives in the group chats and the corridors, not the values page. And that's exactly what candidates are actually joining.
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![Hollywood Bets gate, Employer Brand, Workplace Culture]()
The smallest sign. The biggest message.
What Hollywoodbets got right about culture, from the moment you drive in.
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![Culthos Career PagesBlog Insight]()
Your careers page isn't telling the truth
Most organisations don’t need better careers pages, they need more honest ones that reflect how people actually work and what it really takes to thrive.
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![Culthos Showmax Employees]()
Why your best culture moments never make it to market
Most companies do not lack culture. They lack visibility. This piece looks at why real internal moments never become credible employer signals, and what that costs in hiring, retention, and brand trust.
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![Group of young adults protesting outdoors, holding signs advocating for education and employment, with a man in the center speaking passionately.]()
Why culture matters in high-unemployment markets
When jobs are scarce, people tolerate what they shouldn't. The silence that follows shapes culture in ways most organisations never examine.
Start with clarity
The Clarity Audit is a fixed-scope, 3-week diagnostic that maps your current employer narrative, identifies the gaps, and delivers a clear direction for how to position your culture to the market. It's the fastest, lowest-risk way to find out where you're losing signal, what it's costing you, and what to do about it.