case study: vodapay

The Opportunity

Turning product proof into a culture cue.

Vodacom launched Vodapay Card Machine
to offer safer, simpler digital transactions, but inside the business, there was a deeper mission: to bring teams closer to the people they build for. The brief was clear: capture real voices, in real environments, to help employees reconnect with the everyday value of their work.

What We Did

Shaping stories that spark alignment.

Through a curated testimonial series, we helped transform raw interviews into emotionally resonant edits: refined, polished, and crafted with purpose.

  • Narrative-focused edits that spotlighted humanity, not just functionality

  • Purposeful pacing and tone to match Vodacom’s internal culture themes

  • Modular story versions for internal use, team sessions, and social sharing

THE OUTCOME

Culture boost: The videos became quiet champions of customer empathy, used in onboarding sessions, culture days, and internal comms to remind teams
who they’re building for.

Shared purpose: New hires referenced the stories as a grounding point, reinforcing Vodacom’s values
without needing a slide deck.

Daily inspiration: Teams reported feeling more connected to customer outcomes after seeing the human side of
Vodapay in motion.