Employer Brand Storytelling

Turn workplace culture into employer brand power.


Strong workplace cultures don’t automatically translate into strong employer brands.

Most organisations are doing meaningful work internally, building leaders, developing talent, shaping rituals, investing in growth. But very little of that is positioned intentionally in the talent market.

Culthos partners with leadership and people teams to shape how your culture is seen, understood, and experienced externally, transforming internal strength into high-trust employer brand storytelling.


What We Deliver:

We develop narrative-driven employer brand assets designed to strengthen talent attraction, reinforce internal pride, and elevate brand perception. Our work can include:


Why It Matters:

Employer brand storytelling, done well, supports measurable outcomes such as:


  • Flagship employer brand assets that position your workplace culture clearly and competitively in the talent market.

  • Strategic storytelling that articulates leadership vision, values, and direction with credibility and clarity.

  • Profile-driven content that showcases lived culture and reinforces pride, growth, and belonging.

  • Targeted storytelling assets developed to support recruitment pushes, expansion phases, or significant brand moments.

  • Narrative-driven assets aligned with employer awards, certifications, and broader positioning efforts such as Top Employer status.

  • Position your culture clearly so the right candidates self-select, improving quality of hire and long-term fit.

  • Differentiate your organisation through culture and leadership narrative, not compensation alone.

  • Clarify who you are and what you stand for, helping candidates make faster, more confident decisions.

  • Reinforce shared values and leadership direction through consistent, visible storytelling.

  • Strengthen perception and trust by showcasing your workplace culture with intention and professionalism.

  • Align your employer brand visibility with recognition milestones and strategic positioning initiatives.

Want to get in touch? Say hello@culthos.com

Why it Matters

Sources: McKinsey, PwC, Gallup, Glassdoor

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