Internal Comms Is Your Brand
The Problem:
Most companies pour millions into their external brand and treat internal communications like an afterthought. But here's the truth: if your internal voice is inconsistent, transactional, or unclear, it undermines everything your external brand promises.
We’ve all seen it. The company that posts about “people-first culture” but sends cold, confusing internal emails. The CEO who gives a TED Talk about values while employees find out about restructuring through gossip. When people don’t trust the internal voice of the company, they stop trusting the brand altogether.
The Perspective:
People experience culture through what they hear, see, and feel every day at work. Internal comms is the connective tissue of that experience. It’s how values become real. It’s how trust is built, or broken.
A great internal voice gives people clarity, direction, and belonging. It sounds like a human. It reinforces culture in every message. Internal comms isn’t just about giving updates, it’s about creating connection.
The Solutions:
Build a distinct tone of voice for your internal messaging.
Share stories, not just updates. Bring comms closer to culture.
Prioritize clarity. Jargon, fluff, and corporate speak disconnect.
Close the loop. Invite feedback and actually use it.
Companies with effective internal comms are 3.5x more likely to outperform peers.
Only 19% of employees feel their internal messaging reflects the company’s values.
Employees are 12x more likely to feel connected when internal messages are human and clear.
