Your Careers Page Isn’t Telling the Truth
Most careers pages in South Africa look the same.
“We value our people”
“We are innovative”
“We are a family”
Clean design. Good copy. Zero clarity.
And then companies wonder why:
candidates don’t “fit”
new hires feel misled
retention becomes a problem
Because the careers page isn’t telling the truth.
Not intentionally.
But it’s not telling the real version of the organisation.
It doesn’t show:
how decisions are made
what pressure actually feels like
what kind of people succeed there
what kind of people struggle
So candidates fill in the gaps.
They imagine something softer, more balanced, more aligned with what they want.
And then reality hits.
The issue isn’t attraction.
It’s expectation.
Most organisations don’t need better careers pages.
They need more honest ones.
