case study: multichoice group

Internal Brand Activation: Rebrand Launch Event
A fresh brand, a shared experience.

When Multichoice Group unveiled Showmax’s new brand identity, it wasn’t just a logo change, it was an opportunity to connect with employees across the organization and bring the refreshed vision to life internally.

To help capture that moment, we produced a short, high-energy highlight video of the internal brand launch event. The event brought employees and their families together in a dynamic, interactive space filled with games, activations, show-themed installations, and real character appearances. It was more than just a celebration, it was a cultural reset.

The video features a single staff narrator guiding the story, grounding the excitement in an authentic employee voice. From laughter to leadership visibility, every scene showcased the people behind the brand.

We approached it as a storytelling opportunity: to frame this internal milestone as an experience that made employees feel part of something bigger.
Moments like these help build alignment, boost morale, and bring brand values to life in a way that’s felt, not just seen.