Vodacom Sinawe Campaign | Sir Anthony Jeans

A portrait of a business owner and the community that built him.

THE COMPANY
Vodacom is one of Africa's largest mobile networks. Its small business offering reaches entrepreneurs across the country.

THE BRIEF
Show what Vodacom's technology does for small businesses. Part of a documentary series profiling business owners across South African communities.

WHAT WE DID
We followed Anthony through a working day, into the streets he grew up in, and around the people who work with him. The same people who helped him build the store now produce his final product.

Documentary style, natural light, real places, no scripts. The story was built out of what he actually said.